Conference on Informing Green Markets: the Roles of Industry, Ngos and Governments
20 May 2010
Ann Arbor, MI, USA. June 17 - 19, 2010 Can green markets work if buyers do not trust the information they are getting from sellers?
Greenwashing is a neologism created to indicate the practice of some companies to publicize an unjustified environmental virtue of their products (by presenting, for instance, cost cuts as reductions in the use of resources) in order to improve their sales or public image,.

Thousands of products are now marketed based on environmental claims, but how many of these products are really environmentally friendly? Certification and ecolabeling could help overcome these problems, but the current proliferation of ecolabels risks to create some more confusion.

The aim of the conference is to analyze the development and emerging trends of green markets. The roles of government regulation, corporate environmental claims, and external evaluation by NGOs in green markets will also be discussed. The conference is designed to stimulate dialogue between the private sector, the public sector, non-governmental organizations (NGOs), and academia.

The Conference is organized by the Erb Institute for Global Sustainable Enterprise at the University of Michigan with the collaboration of Duke University and the Sustainability Consortium.

For further details about the event:"
 

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