news-pubblication-sino-italian
London Rewards Bikers and Walkers
16 November 2011
Bike-londonThe organization responsible for the London transport system, Transport for London, just launched an innovative program together with Recyclebank to encourage people to make greener journeys walking or using bicycle. The aims of the program are to reduce pollution, ease congestion and decrease overcrowded trains and buses, whilst at the same time improving public transport.

A special smartphone app will record Londoners' journeys on foot or by bicycle and will award them with points every time they make such a trip. These points could be redeemed for discounts and offers with Recyclebank reward partners, such as Marks & Spencer or Cineworld.

The Program will be tested in late 2011, prior to the full launch in spring 2012, just in time for the Olympic Games.

For further information please check the Transport for London or Recyclebank websites.

 

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