The initiative has been called "Raccolta Dieci Più: il Mese del Riciclo e della Raccolta Differenziata di Qualità"" (10+ Collection: the High Quality Waste Recycling and Collection Month) and promotes cultural and artistic initiatives focused on efficient separate collection in more than 100 Municipalities, including all of the main Italian cities.

Thanks to ten simple rules included in the "High Quality Separate Collection Handbook" prepared and distributed during the month of October by CONAI, citizens are advised how their efforts can improve the recycling of steel, aluminum, paper, wood, plastic and glass packaging.
For more information on this initiative please visit the official website (in Italian only).